While the Internet has
pierced into many aspects of our life, it has, in addition, turned
into a throng marketplace for travel agencies. Not only are you
competing for clicks and revenue, but you’re also competing with
big airline and hotel players that sell their products directly from
their website. Your agency needs a vigorous marketing strategy to
stay afloat.
This article provides a breakdown of the advantages of marketing a travel agency, as well as some useful travel agency marketing tips that you can implement to generate more revenue for your business.
Travelomatix
is a next generation travel reservation engine for travel agencies
and tour operators. Its specially designed for travel agencies /
individual agents to achieve 100% benefits of OTA model. With
comprehensive B2C / B2B modules and Admin modules, it helps agencies
to improve topline revenues and profits.
View Travelomatix Pricing :
http://www.travelomatix.com/pricing.html
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| Travel Development Software |
Have a good website
Do everything you can to
get your company a good website. You just can’t go wrong with this!
This is the “point of contact” of you and your customer and it
has to be completely commendable. Exceptional websites have a good
design and compelling content.
Your website must be
completely responsive. Mobile bookings in travel have grown by 1700%
between 2011 and 2015, moving from 1% to 18% of online revenues.
Still, this also means that 80% of online bookings don’t take place
on mobile devices in 2016 which means that there should a continuous
focus and growth in the mobile application (as there is a huge
potential for growth in the mobile) without compromising on the
development of other sources as majority of the revenue is still
generated from the other sources.
Develop a Relationship
There is an ocean of
options for the customer to dive into and if you really want to
attract them you need to create and value for them. Give them a good
and a personalized experience and they’ll definitely come back to
you for the service. Differentiate yourself from self-service online
solutions and instead give consumers highly personalized service,
recommendations, etc., right from your very first interaction with
them — whether online, by phone or in-person. It’s all about
selling experiences. The more unique, the more value you’re adding.
The more you can get clients access to special events or people, the
more differentiated you are.
Technology is the Key
Technology
is the most significant area of the Travel Industry. You are required
to have good technology with you in order to stand a chance in the
vast market. You could opt for services of products like
“Travelomatix” which is a best in class Travel Technology. Having
a well designed Travel Technology will definitely increase your
customer base and sales.
Search engines love fresh
content
Work on those keywords,
Search Engine Optimization and all the online marketing tools that
help you divert potential customers to your services. Keep updating
your content along with your services and offerings to your
customers.
Go upmarket
Segment the market based on
different customer types. Have a separate team to provide services
for them. This helps you provide better service based on the type of
customer. Travelers with more money than time value purchasing a
travel agent’s expertise and ability to handle every aspect of the
trip. On the other hand some travelers don’t require as much
services and you revenue generated through them would also be
comparatively lesser. But these customers are important too for the
volume game as they will be more in number.
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| Reservation Booking Portal |
Build Partnership and
Associations
In the Travel
Industry,
Partnerships are very important. Your relationship with the hoteliers
and airlines could get you discounts and more importantly, you will
not have to worry about over booked scenarios. Be a good marketer or
hire a marketing agency to help you. Have a Partner Program travel
referral program to get more leads.
Capture Social media
Social Media presence is a
must for any business. On customers front If you don’t exist on
social media, you don’t exist. Social Media influences customers’
decisions and buying patterns to a great extent.
A Facebook Page for your
travel business is highly recommended. Get your clients to be fans
and to post reviews of your services. Engage them with insights and
tips. It is fine to post some specials or deals, but a Facebook page
is best used when it’s less about selling and more about engaging
with fans and being helpful with your knowledge. Apart from Facebook.
Your social media presence on Instagram, Pinterest, Twitter and
LinkedIn are equally important.
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