A
critical part of developing a successful business is setting goals,
determining the steps needed to reach those goals, and outlining how
and when you need to put those steps into action. Travel
agents
view business plans as complex documents that serve large
corporations with hundreds, if not thousands, of employees. A
business plan is simply a written plan that outlines the future of a
Travel
agent’s business
and your personal road map to what your goals are and what to do to
accomplish them.Decide where you want to take your business.
Start
by determining the goals for your business including how much money
you want to earn and how you want to earn it and what plan you’re
going to put into place to realize those earnings. Host agency
executives say that branding and marketing are integral parts of any
business plan. Branding is synonymous with your position statement.
You can call it your unique proposition whether that’s the insider
information you provide customers or a different type of specialty,
be it focusing on groups, honeymoons or certain types of travelers.
Once agents have established their brand, they need to develop their marketing strategy, deciding what to sell and whom to sell to. Travel agents need to be as specific as possible when coming up with marketing strategies. Plans can include calling five clients a week following trips they’ve taken and asking for referrals, making calls to five new clients a week, sending out emails to clients, putting 20 new clients a week in their CRMs, posting on social media, writing a blog and/or checking in with their host agencies to target offers to be sent to their clients. Educational and networking opportunities, including tapping into webinars and attending industry conferences, can also be a valuable part of a business plan. Agents should also be specific about scheduling all of these activities, writing down exactly what they plan to do and when they plan to do it.
Evaluate
the business plan at least once a year, and maybe as frequently as
every six weeks, to accommodate your customers changing needs and
your goals. Business plan strategies should be realistic, and their
success should also be something agents can measure. In the view of
executives, no agent is exempt from the benefits a business plan
provides.
Travelomatix
is an award winning travel technology platform, enabling the travel
agencies, tour operators and holiday companies to leverage the key
benefits of OTA platform. Travelomatix as a brand, is identified by
improved ROI for customers while leveraging using the "travelomatix
technology" and superb client servicing, leading to customer
retention and customer base expansion.
http://travelomatix.com/
http://travelomatix.com/
Travel Technology Software |
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