Social
Media is not only a medium for marketing and branding activities and
lead generation. Sales and business closures are also possible
through social media. The research reveals that travellers log onto
social media as late as 15 minutes before making a purchase.
Here
are some suggestion as to how you can close leads on social media:
Personalised
ads
Travelomatix advises travel marketers to continue to view social media as a useful marketing tool up until the point of purchase, but with a focus on programmatic advertising targeting offers.
Customer testimonials
Customer testimonials are great for building trust. They act as some sort of proof to the visitor that your business lives up to its promises in providing fantastic trips abroad etc. If you use social media wisely, you can turn your social media profile into a hub of customer testimonials. Some legwork might be involved to generate some testimonials – asking customers for feedback or searching brand mentions – but it's well worth your time.
User-generated content
Authenticity is everything these days. It enables people to relate to your business and marks you out as a reliable and trustworthy company. User-generated content (UGC) makes your business appear more authentic – ideal for getting leads over the line.
Travel businesses are in a privileged position when it comes to UGC, with travellers not shy about posting pictures and feedback from their trip – make the most of it.
Travelomatix advises travel marketers to continue to view social media as a useful marketing tool up until the point of purchase, but with a focus on programmatic advertising targeting offers.
Customer testimonials
Customer testimonials are great for building trust. They act as some sort of proof to the visitor that your business lives up to its promises in providing fantastic trips abroad etc. If you use social media wisely, you can turn your social media profile into a hub of customer testimonials. Some legwork might be involved to generate some testimonials – asking customers for feedback or searching brand mentions – but it's well worth your time.
User-generated content
Authenticity is everything these days. It enables people to relate to your business and marks you out as a reliable and trustworthy company. User-generated content (UGC) makes your business appear more authentic – ideal for getting leads over the line.
Travel businesses are in a privileged position when it comes to UGC, with travellers not shy about posting pictures and feedback from their trip – make the most of it.
Travelomatix
is an award winning travel technology platform, enabling the travel
agencies, tour operators and holiday companies to leverage the key
benefits of OTA platform. Travelomatix as a brand, is identified by
improved ROI for customers while leveraging using the "travelomatix
technology" and superb client servicing, leading to customer
retention and customer base expansion.
http://travelomatix.com/
http://travelomatix.com/
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| Travel Booking Engine |
Consider
our travel technology, which can provide insights into what it is
that visitors want from your brand as they near a purchase.
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